November 03, 2015

What's Inside LINE Friends Store & Cafe | Seoul, Korea

It's hard to miss this store when there is 'Mega Brown' (3.2 meters) waiting for you at the entrance. 
We were very lucky it wasn't crowded at all that night! We read Ladyironchef's blog that they had to queue to take a picture with the famous bear, phew!

This place was actually not on our "to-go" list in Seoul. So, while we were strolling through Garosu-gil for shopping and culinary trip two days ago, we saw something familiar and eye-catching down the road, and to our surprise, it was LINE Friends Store & Cafe! We were very excited right away because we've been big fans of their stickers and characters since 2012!╰(✧∇✧)╯

But to be honest, we thought it would only be a simple cafe with some merchandise inside, because we remember some of our Instagram followers told us to visit "LINE Cafe" not "Store & Cafe"; but boy, were we wrong. This flagship store totally exceeded our expectation! We are pretty sure no matter you are a LINE fan or not, you will find something that you like here.

It consists of three floors where each floor has its own charm. Let's take a look!


Character-themed stationery, plush dolls, and figurines.
LINE RANGERS plush dolls 
Oh, hi! This one is a mouse pad.
LINE Halloween edition :D
BROWN overload! Look at dem cute sweaters!
Sally nyempil ;D
Elle's OOTD: Top from Japan | Plaid Coat from Dongdaemun | Topshop Pants | Bruno Premi Boots | Charles&Keith Bag | Hat from Paris


Character-themed bakery/cafe, more stationery and plushies, and... toilet.
Sorry we cannot comment anything about the taste because we were just too full to try it. ヘ(_ _ヘ)

There's Mega Sally on this floor as well! :D
Jess' OOTD:  GOWIGASA Maple Capri Pants (Brown) H&M Meow or Never Sweater | Uniqlo Heat Tech Black Stocking | Hush Puppies Shoes | Cat Eyes Socks from Korea

Lol the toilet. 


Fashion items.
You can also do a selfie with James, the narcissistic gentleman! Haha

LINE Friends Store & Cafe
535-15 Sinsa-dong, Gangnam-Gu, Seoul, South Korea
Opening Hours:
12:00-21:00 (Everyday!)



  1. nice place, so many cute stuff there!! i wish i can be there

  2. suppperrr nice place to just chill and stroll around LINE goodies!
    shooooo cuteee! look that that ice cream andddd macarooonnns!

    everything magical

  3. super cute and pretty!!


  4. Aaaa this store is overload with the cute charms of line characters <33

    cheer, michelle ~

  5. It is a cute place! Thank you for sharing :)

  6. ah line characters are so cute <3
    lovin' your outer wear too ci Elle


  7. Aww this store is just too cute for words! :D <3 Haha I've been a big fan of the LINE stickers as well (probably since 2012 too), and I'm so happy that they have so much merchandise for it now! The flying plushies are my favorite! Thank you so much for sharing! Hope you two had fun in Seoul! <3

    XO, Elizabeth

  8. Lucu-lucu banget ya, ampuuuuun <3 <3 Mau phone case sama apronnya, doooong, hihihi.

  9. aduhhhh lucu lucu bgt sih iniiiiiii !!!!!

    visit my blog :

  10. suppperrr nice place to just chill and stroll around LINE goodies!
    shooooo cuteee! look that that ice cream andddd macarooonnns!